THUNK
Do you know what your customers are thinking?
We conduct user testing within your current process and ensure your campaign, service, product, or app is a success.
How It Works
You define the concern you have with the product, service, campaign, or customer experience and we will come back with actionable insights so you can be successful. Here is a general process:
- Define problem
- Share internal hypotheses
- Interview key stakeholders
- Observe customer journey
- Moderate user testing session
- Report insights, problems, and next steps
- Validate theories with updated experiences
Services
Our focus is 100% on user testing.
UX Research
- Test Plans
- Secret Shopping
- Observation/Shadowing
- Review Analytics
- Recruit Users
- Moderated User Testing
- Unmoderated User Testing
- Develop Mental Models
- Capture "Ah Ha!" Moments
UX Production
- Wireframes
- Rapid Prototypes
- Design Customer Journey Visualization
Our Promise
Product and service design does not happen in conference rooms or behind the computer. It happens through deep immersion as the target audience. We make sure everyone on my team “feels” exactly what the user goes through so all departments are confident with their decisions. We promise the data you get from our work will improve the delivery of your project.
Testimonials
“THUNK gives us mission critical insights we need to move forward with sales initiatives, marketing strategies, and product decisions. They synthesize our problem, present solutions, then produce results that give us the confidence to make expensive business decisions.”
Patrick Hogan
Founder and CEO, Tenfold
“THUNK is a valuable resource of creativity, experience, and great ideas. After their research and redesign, we saw 200% more MQL’s and 50% increase in new customers. We are pleased they are still monitoring and improving the lead conversion strategy.”
Jacob Laffen
CEO, Family Matters In-Home Care
User testing and prototyping for enterprise telecom application for sales teams and contact center agents.
User testing and prototyping for event startup to discover what's missing from current music festival mobile experiences.
User testing data analysts and content producers to uncover new talent and engaging content. Rapid prototyping and high-fidelity prototyping included.
User testing, prototyping, product innovation. Multiple products tested for automobile dealership managers and advisors.
Recruiting and user testing for a wine app and also discovering new opportunities.
Design Thinking Process
We can adapt to any product design or service design process. This is a common process used by agencies and UX teams and we can jump in and out of various parts to help your team be successful.
Empathize
This is often overlooked or analytics replaced this step and that’s a huge mistake. Formal observation sessions will surface keen insights and major opportunities.
Define
Collecting stakeholder feedback, competitive analysis, product analytics, and discovering clues while defining the direction is the dirty work.
Ideate
This is where the lateral thinkers thrive. Awesome UX designers can take the user insights and the company objectives and make some magic.
Prototype
The objective is to get the most reliable data as possible. We focus on high-fidelity prototypes with real data to mimic the user experience as much as possible.
Test
The prototyping process is paired with user testing. This is not always a linear process so ideas in prototypes may have to be re-designed. Better discovered here than after the product is built!
Ship
Each department needs to know what’s shipping so they can sell, support, and announce to prospects and customers. The UX leader is often the best person to communicate this to other teams.
Monitor
Make sure all assumptions with the product are still valid. Look for usability issues that need to be fixed with each sprint. Create dashboards and reports if cohorts have different success metrics.
Innovate
Always keep improving on the product. We strive to be 10x better than competitors. As UX leaders, we also attend industry events to get inspired and stay on top of trends and innovations.
Share
If you are happy with the results, please share with others. Most of our work comes from referrals. Please let us know who sent you so we can thank them.